Best of the Alps Core Values


Living in the Alps, where the interdependence of man and nature is truly perceptible, has always been as much of a challenge as it is an elevating experience. 

Best of the Alps: Our Passion. Our Vocation. Our Luxury.

Since more than 30 years, Best of the Alps captures this particular spirit by uniting 10 of the most remarkable destinations in the Alps - Chamonix-Mont-Blanc, Cortina d’Ampezzo, Courmayeur, Crans-Montana, Courmayeur, Davos Klosters, Garmisch-Partenkirchen, Kitzbühel, Lech Zürs am Arlberg, Megève, and St. Anton am Arlberg. Their enduring charm and authentic style evoke a strong sense of place, identity and freedom of thinking that inspires people to recognise the Alps as a place with great potential to pursue their dreams. 

Pristine nature and some of the most spectacular mountains - the Arlberg, Dolomites, the Zugspitze and the Mont Blanc - that can be counted amongst the world’s major cultural sights, provide the common ground for the Best of the Alps destinations. 
Since their offical discovery by climbers and adventurers during the Golden Age of Alpinism, they have served both as a backdrop and as a catalyst for visionary thinking. 

Cosmopolitan in its approach yet deeply rooted in the rich history of each destination, it draws from the pioneering spirit of their ancestors. Starting out in meek settlements farming alpine pastures centuries ago, they have always relied on their resourcefulness and their vital bond with nature. It was through their tireless efforts and perseverance, and their groundedness that had them cultivate a sustainable way of life and a thriving community which keeps producing exceptional leaders, entrepreneurs, craftsmen, traditional farmers and sports champions alike. 

A steadily growing infrastructre in each destination over the years fosters innovation, expertise, quality and versatility. Since the arrival of the first ski tourists more than 100 years ago, it has brought about grand achievements like the establishment of the first ski school in St. Anton am Arlberg, responsible for developing a distinct world famous skiing style; the first ski lift in Davos; and the first ever Winter Olympics held in Chamonix-Mont-Blanc. 

These traits, so very characteristic for those 10 classic alpine destinations, have translated into values firmly engrained in the cultural fabric of their every-day life. Encouraging the continuity of tradition and the quest for excellence distinguishes each of the Best of the Alps destinations, and at the same time binds their common cause. 

The unique and joyful spirit of the Alps is our heritage that we are committed to passing on to our next generations. Best of the Alps invites you to meet the people of our amazing alpine community, explore beautiful nature and celebrate the culture in these 10 most unique Alpine destinations.