About Best of the Alps


Best of the Alps® is synonymous with sport, events, tourism and a way of life and represents a whole range of different sports, such as walking and climbing, downhill and cross-country skiing, ski touring, golf and mountain biking, polo and water sports.

Best of the Alps® e.V. is the European collaboration of the twelve world famous tourist destinations of the Alps - Chamonix Mont-Blanc, Cortina d’Ampezzo, Davos, Garmisch-Partenkirchen, Grindelwald, Kitzbühel, Lech Zürs am Arlberg, Megève, Seefeld, St. Anton am Arlberg, St. Moritz and Zermatt. Best of the Alps® e.V is the only organisation of this size at this level, and has been for more than 20 years.

Best of the Alps® is a declaration, an accolade and a brand. Best of the Alps® is synonymous with sport, events, tourism and a way of life and represents a whole range of different sports, such as walking and climbing, downhill and cross-country skiing, ski touring, golf and mountain biking, polo and water sports.

All the places are famous tourist destinations. Popular for their well-established structures.

 Their close links to the region in which they are located and their blend of tradition and progress, they are the best known holiday destinations in Europe’s Alpine countries - in spring, summer, autumn and winter. They guarantee top quality and act as ambassadors for the entire Alpine region: twelve remarkable places, internationally known and loved and all united through the happy circumstance of being located in one of the most picturesque landscapes on earth.

“Best of the Alps” also covers a large number of four and five star hotels and highly regarded restaurants, a wide range of health, wellness, vital and medical wellness centres, sporting events such as the Olympic Games, World Championships, World and European Cups and sophisticated sports facilities.

The 1,200 events that are staged each year, ranging from first class museum and gallery exhibitions, concerts and lectures through to leading-edge seminars and (economic) conferences, plus the connections to airports and railway stations and the top notch shopping opportunities all combine to create lasting holiday perfection.

Event Highlights

With the Best of the Alps® Golf Cup, the Best of the Alps® Mountain Bike Cup and the Best of the Alps® Ski Touring and Nature Watch Programme, Best of the Alps® underscores its leading position in offering unforgettable experiences of Alpine culture set against the backdrop of unique mountain scenery. 

Best of the Alps®Award

The Best of the Alps Award® is a recognition that rewards personalities, companies and institutions for outstanding services and achievements in the commercial, cultural, social and political life of the Alpine region. The award is presented annually at a reception to honour the winners and nominees.

The Best of the Alps Award® 2015 was awarded to family Strolz.