A New Brand IdentityFor Best of The Alps

Best of the Alps unveils a renewed brand identity

Thirty years after its creation, Best of the Alps is entering a new chapter with a renewed brand identity designed to express what has always made its destinations unique — and what will continue to unite them in the future.

Since 1996, Best of the Alps has brought together some of the most renowned mountain destinations in Europe. Chamonix-Mont-Blanc, Cortina d’Ampezzo, Courmayeur, Crans-Montana, Davos Klosters, Kitzbühel, Lech Zürs am Arlberg, Megève and St. Anton am Arlberg share much more than exceptional Alpine settings. Each has played a pioneering role in shaping the history and culture of mountain tourism.

The new identity builds on this unique heritage while giving Best of the Alps a stronger and more contemporary expression. At its heart is a simple idea: Pioneers by Nature.

Pioneering is part of the DNA of these destinations. It can be found in the history of mountaineering and skiing, in hospitality and architecture, in major sporting and cultural events, and in the innovations that have transformed the way people experience the mountains. Today, this pioneering spirit also means imagining new ways to protect, share and enjoy the Alps throughout the four seasons.

The renewed identity translates this positioning into a more distinctive and consistent brand universe. A refreshed visual identity, new digital experiences, inspiring content and a new brand film will progressively bring this vision to life across Best of the Alps’ different touchpoints.

More than a visual transformation, the rebranding is an opportunity to reaffirm what Best of the Alps stands for: nine destinations, four Alpine countries and one shared ambition — to preserve the best of Alpine tradition while continuing to reinvent the mountain experience.

Rooted in history but always looking forward, Best of the Alps is ready to write the next chapter of its story.

Best of the Alps. Pioneers by Nature.