Fashion Weekend

From December 5th to 8th Cortina d’Ampezzo becomes a stage where fashion, creativity and Alpine lifestyle come together. Cortina Fashion Weekend transforms the Queen of the Dolomites into a celebration of Italian style, marking the start of the winter season with a distinctly glamorous spirit.

For several days, the heart of Cortina comes alive. Along the iconic Corso Italia and throughout the town centre, boutiques, ateliers and leading brands take part in a programme combining fashion, design, entertainment and culture. Fashion shows, installations, talks, cocktails, DJ sets and special events create an atmosphere that extends from the stores into the streets.

But Cortina Fashion Weekend is about more than fashion. The event celebrates the wider world of Made in Italy, bringing together creativity, craftsmanship, sport, hospitality and contemporary Alpine culture. It is this combination that gives the weekend its distinctive character: international and sophisticated, yet deeply connected to its mountain setting.

The event also reflects the evolution of Cortina itself. Fashion and outdoor culture increasingly meet, illustrating how style in the Alps is shaped not only by elegance but also by performance, innovation and a close relationship with the mountains.

Against the spectacular backdrop of the Dolomites, visitors can move naturally from shopping and cultural encounters to skiing, gastronomy and the pleasures of the winter season. The entire destination becomes part of the experience.

Cortina has long cultivated a unique relationship between Alpine heritage and Italian lifestyle. Cortina Fashion Weekend brings these two worlds together, celebrating a destination that continues to reinvent mountain elegance while remaining true to its identity.

In Cortina, winter doesn’t simply begin. It arrives in style.