Thirty years in the makingNine destinations. One direction.
A collective,not a collection.
How nine destinations became one
Best of the Alps began as an agreement among peers: nine destinations, each already exceptional, choosing to work as one. For more than thirty years, across four countries, that agreement has held: not a marketing alliance, a shared discipline. The nine share a lineage traced to the Golden Age of Alpinism, when climbers and adventurers first revealed these mountains to the world. St. Anton am Arlberg opened the first ski school here. Davos Klosters built the first ski lift. Chamonix-Mont-Blanc hosted the first Winter Olympic Games. Each milestone became a shared reference, not a private claim.
Best of the Alps exists to protect what these places have in common: a working relationship with nature, a standard of hospitality, and a commitment to pass on what was inherited, improved.
The voice of the collective
Best of the Alps brings together nine iconic Alpine destinations around a shared vision. Through insights, expertise and best practices, the collective gives a voice to its members, highlights their pioneering spirit and showcases how they innovate, collaborate and address the key challenges shaping the future of mountain tourism.
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Discover the nine destinations
Each one different. Same standard.
Nine destinations, four countries, one range. Each keeps its own character: a village, a valley, a way of receiving guests. Together, they set a common reference for what Alpine excellence means, from the first lift in the morning to the last table set at night. Explore what each destination has chosen to stand for. © Glacier Plaine Morte, Crans-Montana - Luciano Miglionico
Not a list,a standard upheld together.
What keeps nine destinations aligned
Best of the Alps works as a shared discipline: joint representation at events like our MICE programme, and a growing exchange of know-how between destinations as they move toward common standards of hospitality. No single office decides for all nine. Each destination governs itself and works, together, toward the standard they aim to share.
Where mountain life happens
© Spielend Wandern, Lech Zürs Tourismus - Daniel Zangerl
What thirty years add up to
Nine destinations. One path.
Three decades of collaboration, measured in destinations, countries and firsts: the milestones that shaped what Alpine excellence means today.
- 9
- Classic Alpine destinations, side by side
- 4
- Countries sharing one mountain range
- 30+
- Years of collective collaboration
- 1786
- Since Alpine tourism began here
- 1
- Shared standard of Alpine excellence
- 1st
- Ski school, opened in St. Anton am Arlberg
- 1st
- Ski lift, built in Davos Klosters
- 1st
- Winter Olympics, hosted in Chamonix
Common questions, straight answers
Best of the Alps is an association of nine classic Alpine destinations across four countries: Chamonix-Mont-Blanc, Cortina d'Ampezzo, Courmayeur, Crans-Montana, Davos Klosters, Kitzbühel, Lech Zürs am Arlberg, Megève and St. Anton am Arlberg. For more than thirty years, it has united them around one shared standard of Alpine hospitality and excellence.
Best of the Alps is not open to application. New members join by invitation and mutual agreement among the existing nine, based on shared heritage, a comparable standard of hospitality, and a long-term commitment to the Alpine way of life, not on size or visibility alone.
It represents the nine destinations jointly at events and supports a growing exchange of expertise between them as they work toward common standards of hospitality. Each destination keeps its own governance; the collective coordinates what they choose to share.
Each is a living Alpine community first, a resort second: places where tourism matters but has never replaced the village, the farm or the craft that came before it. The nine were chosen for that shared heritage, not for a ranking of size or fame.
Reach the collective
We welcome your questions