In the upcoming season, BMW will not only present winter sports fans the brand-new BMW X1, but also a completely new challenge: the Freeride Photo & Video Contest. Participating in the contest, which BMW launched with K2, skiers and snowboarders can share their best freeride moments with the community from 01.12.2015 to 31.03.2016 in an online gallery and win. Each month, a place at the long since fully booked SAAC Basic Camp can be won for the most popular photo. Or – also each month – a POWDERCHASE weekend, including travel in the new BMW X1, for the most popular video. The Community voting will decide about the best photo and video each month.
Independently, a jury (made up of athletes such as Sandra Lahnsteiner, Roman Rohrmoser and Felix Wiemers, as well as a team from K2 and BMW) will also select an overall winner. This person will then take off straight to freeride heaven: Heliskiing in Iceland. A Golden Circle scenic tour in the new BMW X1 is included, as well as unspoiled deep-snow slopes, breath-taking panoramas and plenty of powder action.
Register now: www.bmw-mountains.com/powderride