Best of the Alps firmly believes that cross-sector cooperation through a network of companies brings long-term success and increases added value. Common projects and products increase visibility among a mutual target audience, which subsequently results in a classic win-win situation. In 2017, Best of the Alps and Audi have entered into a long-term partnership to create sustainable added value for guests in the Best of the Alps destinations. Since then, not only the annual Golf Cup has been improved steadily, but also a seasonal road trip has been introduced with changing participants from the blogger, photographer and influencer scene. Over the course of 4-5 days, the participants discover different destinations in the latest Audi models and bring them closer to interested parties via various online and social media channels.