Winter tourism was invented in St. Moritz more than 150 years ago. Today this alpine town is known throughout the world as the ultimate holiday resort, where the fairy-tale is celebrated with style and charm.
Here, benchmarks are being set. This has long been so: St. Moritz was home to Switzerland’s first electric light and Europe’s first palace hotel, and the resort continues to set new standards – as at the World Ski Championships of 2003, the first major Alpine event to place consistent emphasis on sustainability. Where the world comes to relax on holiday, clever heads ensure that no one ever gets bored. In spite of its top-quality facilities, superb hotels, legendary events and exclusive services, St. Moritz maintains much of its original, authentic charm, and is surrounded by a natural landscape so beautiful it could have been sculpted by an artist.